Luc is an artist who is actively engaged in protecting the environment.
He and his team have created a filming method where both artists and scientists work together while on expeditions in order to make films which not only create meaning but also provoke emotions. As a result of these expeditions, they have honed great expertise in film-making for the cinema, in producing TV programmes, in creating pedagogical material and concepts and in popularizing scientific contents.
The alarm bells are ringing to warn us about the dangers of climate change and overexploiting natural resources, and scientists from all over the world are calling out for action to address these issues. We strongly believe that loving and understanding our world is a universal need. If mankind has a better understanding of the world, it will be looked after with greater care. To reach this goal, we intend to use our experience to build a virtuous economic system in order to make a new kind of films and exhibitions which will promote these positive values. This economic model will require a high level of artistic quality but this, and the use of the universal language of images and emotions, will ensure that the works produced are screened to audiences all over the world.
Film-making is generally financed by signing pre-sales agreements with distributors, broadcasters, co-producers…. This system of financing, involving stakeholders with differing vested interests, leads to restrictions on the freedom to produce the initially desired content.
In order to reduce the number of intermediaries, who will take a share of the profits and thereby reduce profitability for the film-maker, the cinema must come up with a new way of producing and releasing films. Independent film-makers must find a new financing model if they wish to launch ambitious, high-quality projects needing to be widely distributed. Although crowdfunding is becoming more widespread, this system can only raise relatively modest levels of funding.
By capitalizing on the past experience of Luc and his team, and on the use of innovative funding tools, ICEBREAKER believes it can meet the challenge of financing a new kind of films and exhibitions which promote the virtuous and values of the projects.
This production model, similar to the approach of major studios, manages when, where and how the different productions made under Luc Jacquet’s control are distributed. It reduces investment risks and increases profitability.
Each project is designed so as to maximize the number of possible productions and spin-offs, such as ….
The blockchain universe is not just some new technological fad, or a market place for speculators; just like internet, this technology is in fact at the core of a host of new concepts and models.
Indeed, this ground-breaking approach will transform traditional ways of financing.
In addition to the funds raised by the STO* launch and the issuing of Tokens, further funding will be sought after within the cinema, audio-visual and music industry markets. Similarly, partnerships with famous brands/companies may be signed as part of their dedicated communication strategies.
Projects will be monitored on a digital platform, specifically designed to consolidate the community, specifically designed to consolidate the community. The platform-users, token owners, will be allowed to follow film-shooting, editing sessions and post-production work live, thanks to closed-source live broadcasting software. They will also be invited to post their opinions on various subjects.
They will be able to access e-learning platforms which will host multi-level programmes linked to the various topics concerned by the films, documentaries, exhibitions and expeditions. We are sure that this shared, educational/recreational environment, developed in association with Luc Jacquet’s productions, will allow meaningful interaction and real value-added gains to both the communities and the projects themselves.
I’m 50 years old now and cherish the idea that the world is always changing. Blockchain came as a real revelation to me. It is bringing about a revolution that will enable all of us artists, writers and creators to be free to create as we wish, unfettered by outside influences or the demands of intermediate sources
Luc Jacquet, spring 2018
French-US environmentalist and academic. Independent adviser on sustainability issues, former Director General of IUCN, and International Union for Conservation of Nature. Marton-Lefèvre’s other board memberships include the Prince Albert II of Monaco Foundation, the Global Footprint Network, the Turkana Basin Institute, the Oceanographic Institute- Prince Albert 1st of Monaco Foundation, and the advisory board of The Economics of Ecosystems and Biodiversity (TEEB.)
Vice-president Chief Executive Officer of the Prince Albert II of Monaco Foundation, Minister Plenipotentiary, Special Adviser to the Prime Minister on sustainable development issues.